As an art-based creative born and raised in Hong Kong, I’m experienced in TTL campaigns that connect the offline and digital worlds. The work ranges from on-ground activations and filmmaking, to social media content creation and digital-led ideas for some of the most notable local and global brands.
With a passion for creativity, I am grateful to have played a part in some of the most exciting award opportunities. Sponsored by the HK4As Kam Fan Awards, I participated in Spikes Asia 2018 and 2019 representing Hong Kong. Later, I was invited by CreateHK to share my experience being an international award winner to inspire our future creative talents at Shue Yan University. After a year, I was honored to be selected as one of Hong Kong's Hottest Creatives 2020. Also been selected to be the jury of HK4As Student Award 2024. The adventure goes on and I am making my way towards my next breakthrough along the creative journey.
Outside of my professional life, I like to spend time hiding behind the camera to record bits and pieces of my life. It’s fun to explore the city. What adds to it is when I find surprisingly tantalising junk food along the way – food for not just thought, feasts for not just the eyes.
Awards
Silver (Direct Lotus – Low Budget Campaign), ADFEST
PROJECT: PASS ON THE BLESSING
Silver (Design Lotus – Brand Collateral Design), ADFEST
PROJECT: PASS ON THE BLESSING
Silver (Design Lotus – Product Design), ADFEST
PROJECT: PASS ON THE BLESSING
Gold (Design & Crafts), Kam Fan
PROJECT: PASS ON THE BLESSING
Gold (Direct), Kam Fan
PROJECT: PASS ON THE BLESSING
Silver (Hong Kong Roots), Kam Fan
PROJECT: PASS ON THE BLESSING
Bronze (Promo & Activation), Kam Fan
PROJECT: PASS ON THE BLESSING
Gold (Travel/Tourism), Effie Asia Pacific
PROJECT: MARRIAGE IN THE AIR
Bronze (Travel/Tourism), Effie Asia Pacific
PROJECT: THE ALTITUDE BREW
Bronze (Travel/Tourism), Effie Greater China
PROJECT: #WakeUpFresh in Europe
Bronze (Design Lotus), ADFEST
PROJECT: THE ALTITUDE BREW
Gold (Excellence in Event Marketing), Marketing Excellence
PROJECT: WakeUpFresh in Europe
Silver (Excellence in Experiential Marketing), Marketing Excellence
PROJECT: WakeUpFresh in Europe
Bronze (Excellence in Mass Event), Marketing Excellence
PROJECT: WakeUpFresh in Europe
Silver (Social Influencer Marketing), ONESHOW
PROJECT: MARRIAGE IN THE AIR
Grand Prix, Kam Fan
PROJECT: THE ALTITUDE BREW
Gold (Design & Crafts), Kam Fan
PROJECT: THE ALTITUDE BREW
Grand (Design & Crafts), Kam Fan
PROJECT: THE ALTITUDE BREW
Shortlist, New York Festivals
PROJECT: THE ALTITUDE BREW
Shortlist, Spikes Asia
PROJECT: THE ALTITUDE BREW
Silver (Direct Single – Use of Data), Kam Fan
PROJECT: THE ARTMAP
Golden Pin Design Award, Golden Pin
PROJECT: THE ARTMAP
Bronze (Effective Content Strategy), WARC Awards
PROJECT: MARRIAGE IN THE AIR
GOLD, Hong Kong Graphic Design Award
PROJECT: THE DRUGS DON’T WORK
Bronze (Interscholastic), City University of Hong Kong
PROJECT: The Change
Exhibitions
HK4As Student Award 2024 Jury
Hong Kong
HK4As AD WEEK 2018 Speaker
Shue Yan University Hong Kong
Creatives Sharing Group
Spikes Asia Singapore
From Kitchen With Love Group
The One Hong Kong
Youth Visual Arts Exhibition Group
Hong Kong Central Library Hong Kong
Story of the Tree Hollow Group
Shek Kip Mei Commercial Centre Hong Kong
1841 Group
Hong Kong Convention and Exhibition Centre Hong Kong
Eastern Art Bus Group
Eastern Art District Arts Festival Hong Kong