Marriage in the Air

| The Challenge
Dragonair rebranded as Cathay Dragon, and joined Cathay Pacific to offer China travellers a more seamless brand experience.
With very low awareness in a fragmented media market, how could we create maximum awareness and desire for this new union?

| The Solution
Marriage in the Air – China’s first premium wedding at 35,000FT.

| Awards
Effie Asia Pacific – Gold (Travel/Tourism) – 2018
One Show – Sliver (Social Influencer Marketing) – 2017
WARC Awards – Bronze (Effective Content Strategy) – 2017

  • Role Art Director
  • For Cathay Pacific & Cathay Dragon
  • Date 2017
  • Type PR / STUNT / SOCIAL / REBRANDING

Marriage in the Air - Presentation Board

Case study film - 2mins

Marketing Film - 3mins

Credits:

Client: Cathay Pacific Airways

Agency: McCann Worldgroup HK

Executive Creative Director: Martin Lever

Creative Director: Rick Kwan, Guilherme Pecego

Associate Creative Director: Agnes Lee, Fanny Lau

Art Director: Ping-wai Wong, Daniel Cheong

Chinese Copywriter: Fanny Lau, Yvonne Cheung

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Managing Partner: Brandon Cheung

Senior Account Director: Eva Cheung

Account Executive: Bernice Lam