Marriage in the Air
| The Challenge
Dragonair rebranded as Cathay Dragon, and joined Cathay Pacific to offer China travellers a more seamless brand experience.
With very low awareness in a fragmented media market, how could we create maximum awareness and desire for this new union?
| The Solution
Marriage in the Air – China’s first premium wedding at 35,000FT.
Effie Asia Pacific – Gold (Travel/Tourism) – 2018
One Show – Sliver (Social Influencer Marketing) – 2017
WARC Awards – Bronze (Effective Content Strategy) – 2017
- Role Art Director
- For Cathay Pacific & Cathay Dragon
- Date 2017
- Type PR / STUNT / SOCIAL / REBRANDING