| The insight:
During Chinese New Year, people exchange red packets containing small amounts of money as a blessing for the year ahead. These small gestures could go a long way for those who are in need.
| The idea:
A simple innovative design that allows you to instantly donate money with minimal effort. The letter doubles as a donation envelope that can go directly into any post box. By putting a simple creative twist on an age-old tradition, we gave people the opportunity to make a huge difference in the lives of those less fortunate.