Pass on the Blessing

| The insight:
During Chinese New Year, people exchange red packets containing small amounts of money as a blessing for the year ahead. These small gestures could go a long way for those who are in need.

| The idea:
A simple innovative design that allows you to instantly donate money with minimal effort. The letter doubles as a donation envelope that can go directly into any post box. By putting a simple creative twist on an age-old tradition, we gave people the opportunity to make a huge difference in the lives of those less fortunate.

| Awards:
ADFEST – Silver (Design Lotus – Product Design) – 2019
ADFEST – Silver (Design Lotus – Brand Collateral Design) – 2019
ADFEST – Silver (Direct Lotus – Low Budget Campaign) – 2019
Kam Fan – Gold (Design & Crafts) – 2019
Kam Fan – Gold (Direct) – 2019
Kam Fan – Sliver (Hong Kong Roots) – 2019
Kam Fan – Bronze (Promo & Activation) – 2019

  • Role Creative | Art Director
  • For Save the Children
  • Date 2019

Pass on the Blessing – Presentation Board

Case Study Film - 00:49 sec


Client: Save the Children

Agency: J. Walter Thompson HK

Executive Creative Director: Carlos Camacho

Creative Director: Jam Wu

Senior Art Director: Ping-Wai Wong

Assistant Art Director: Josephine Wong

Designer: Ping-Wai Wong

English Copywriter: Kiefer McKenzie, Paddy O'Mahoney

​Producer: Pocky Chau

Account Director: Samuel Yu

Associate Account Director: Tracy Leung