| The insight:
Everyone wanted to spend the money in a smart way but not everyone knows how to, but with the HSBC e-cash system – Reward Cash, no matter who you are and where you from, everyone will be able to become the master of earning the best rewards in a smart way.

| The idea:
“EASY EARN EASY BURN – JUST THE WAY YOU ARE”
No matter who you are and what your personalities are, HSBC – Reward Cash would be able to get you the best rewards from many different ways of spending your money with the HSBC credit card.

We used a first-person perspective execution to create a sense of presence, representing HSBC Reward Cash is designed for everyone including you and me, and the Reward Cash would be easily earned and burned for your easier better life.