HSBC - Reward Cash

| The insight:
Everyone wanted to spend the money in a smart way but not everyone knows how to, but with the HSBC e-cash system – Reward Cash, no matter who you are and where you from, everyone will be able to become the master of earning the best rewards in a smart way.

| The idea:
No matter who you are and what your personalities are, HSBC – Reward Cash would be able to get you the best rewards from many different ways of spending your money with the HSBC credit card.

We used a first-person perspective execution to create a sense of presence, representing HSBC Reward Cash is designed for everyone including you and me, and the Reward Cash would be easily earned and burned for your easier better life.

  • Role Creative, Art Director
  • For HSBC
  • Date 2020
  • Type ATL / PR / Tactical

The Films - 30s each

Key Visual

Henry Yim - Creative director
Jam Wu - Creative director
Ping-wai Wong - Senior art director
Miu Fu - Senior copywriter
Josephine Wong - Art director
Anthony Leung - Head of TV Production
Film Director: Silent Wong@Film Factory
Photographer: Ben & Thomas@Ampersand Studio

Noel Yuen - Client partner, HSBC
Kenny Auieong - Planning director
Antony Lam - Account director
Kyle Chan - Account executive