The brief -
MasterCard is partnering with the technology company – GRWTH to push a whole new E payment system for the education industry.
As it’s a new technology for the existing society, it’s important to remind people the needs of having this new system at the product launch.
The Idea -
We come up with 5 characters: Mum, Dad, Teacher, Principal and the connection between all characters – the child(Siu Chung).
It’s a story happens every day between the family and the school – the annoying moments of handling those little payments of the child’s school life.
The E payment system actually a solution for both two parties to create a win-win situation, the result turns out they will no longer be having those annoying moments and it can even provide better learning and growth opportunities for the children.
Role
Creative Director, Film Director, Art Director, Animator