| CHALLENGE
The competition between petroleum companies in Hong Kong is fierce. That’s why when Caltex wanted to launch its new point-based rewards program, we aspired to bring in fresh and interesting elements to stand out from the sea of sameness by highlighting:1. how simple earning points could be, and 2. how enjoyable a journey with Caltex could be.

| The idea
With these two key highlights in mind, we launched Go Further with all the Fun, inspired by the fact that “Point” has the same pronunciation as “Fun” in Cantonese.
Blending in gaming elements, a through-the-line campaign was introduced to tell a story of how our customers could drive more, go further, earn more points, and enjoy the fun along the way with Caltex.