The KV
![](https://carbon-media.accelerator.net/0000000jXTY/aViUf1g4YEJddUinKtEShs;1280x654.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000jXTY/2FJslGQmRocg4cWxjngRl2;1280x654.jpeg?auto=webp)
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![](https://carbon-media.accelerator.net/0000000jXTY/4fgsYgYnMXRcp8nAZhe4sH;1280x654.jpeg?auto=webp)
The Film | 60s
OOH
![](https://carbon-media.accelerator.net/0000000jXTY/fwl09QeIKdHdMk5XtgsKD3;1024x683.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000jXTY/0EECGtApSWjcXeSu5uUeIi;1100x734.jpeg?auto=webp)
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Website
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The Activation – The Scrum Machine
![](https://carbon-media.accelerator.net/0000000jXTY/6Mukk6X2jJYfXZivS5Thaz;1280x853.jpeg?auto=webp)
![](https://carbon-media.accelerator.net/0000000jXTY/19Pi4Qgm45LeOpPhyHlQKq;1280x853.jpeg?auto=webp)
Credits:
Client: Cathay Pacific Airways
Agency: McCann Worldgroup HK
Executive Creative Director: Martin Lever
Creative Director: Guilherme Pecego
Art Director: Ping-wai Wong
Chinese Copywriter: Evelyn Chan, Yvonne Cheung
English Copywriter: Dan Jacques, Jules O’brien
Photographer: StudioTM
Producer: Wing Tam
Account Director: Adina Surdu
Account Manager: Izzy Jordan