#SCRUMASONE

We gather the Hong Kongers with different nationalities and background united together through the spirt of the biggest sport events in Hong Kong – the Rugby Sevens.

  • Role Creatives, Art Director
  • For HK7s
  • Date 2018
  • Type SPORT EVENT / ACTIVATION / PR

The KV

The Film | 60s

OOH

Website

The Activation – The Scrum Machine

Credits:

Client: Cathay Pacific Airways

Agency: McCann Worldgroup HK

Executive Creative Director: Martin Lever

Creative Director: Guilherme Pecego

Art Director: Ping-wai Wong

Chinese Copywriter: Evelyn Chan, Yvonne Cheung

English Copywriter: Dan Jacques, Jules O’brien

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Photographer: StudioTM

Producer: Wing Tam

Account Director: Adina Surdu

Account Manager: Izzy Jordan